EA - FIFA
integrated campaign
THE ASK:
Create a platform and campaign that lets
EA Sports FIFA lead the fight to end racism from fans in football
Additionally, I chose to show images of racially attacked players with their skills tattooed on their skin, leaving no choice but for you to only see their accomplishments when you look at them. The way they are meant to be seen
Awards
Gold - The Clios Awards - Sports (2021)
Finalist - New York Festivals Advertising Awards (2021)
Honoree - The Webby Awards (2021)
CW / AD / Editor / Videographer - Tyler J. Edwards
Logo Design - Michelle Meng