How do you use tropes to create a twist?---------------- By realizing that familiar doesn’t mean mundane.

O’Doul’s Non-Alcoholic Brew

Good News

radio campaign

THE STORY
We've all heard this story a million times. When alcohol joins the party, chaos is sure to follow. But O'Doul's is the character that changes that script. By transforming dramatic news reports into stories where absolutely nothing went wrong, this campaign celebrates a version of drinking culture that never makes headlines (but probably should) while putting O’Doul’s in the center of that story.