Google Gemini x Novartis

A Story Of You

digital campaign

1 in 8 men will be diagnosed with prostate cancer in their lifetime. Sadly, many respond by withdrawing from their loved ones instead of finding new ways to stay connected.

For Google Gemini’s first-ever AI partnership in the pharmaceutical healthcare space, we teamed up with Novartis to change that narrative. Showcasing how AI can help men not just extend their quality of life after diagnosis, but deepen their bonds with the people they love most.