How do you evolve an icon?---------------- By revealing a side it's never shown before.

Mercedes-Benz

Inner Beauty Unveiled

TV / OOH / Print

THE STORY

Great characters don't stay interesting because they stay the same. They stay interesting because they evolve by revealing new sides of themselves. The first-ever two-seater Maybach sports convertible isn't remarkable because it has a retractable roof. It’s remarkable because that roof transforms the relationship between the exterior and interior. Turning a new feature into a new chapter.