After weeks of self-doubt, with only 3 weeks until the submission deadline, I finally decided to assemble a small team of friends to create a Super Bowl-worthy spot. Our personal goal was to use their product to make it bold, use their slogan (“For The Bold”) to make it ownable, and use our creativity to make it unique and memorable.

I wrote it, directed it, produced it, cast it, performed in it, and even recorded the vocals for the soundtrack. And out of thousands of submissions, it was named a Top 25 finalist, putting us in the 0.8 percentile of submissions. Proving that blind, delusional conviction can be just as powerful as a budget.