After plastering breasts all over screens across America during Super Bowl LIX, we wanted to take our message even further. So we got our ‘Your Attention Please’ spokesperson and breast cancer survivor Wanda Sykes to invade the one place known for holding your attention for hours: social media.

On radio, we kept the conversation going by having Wanda Sykes and Hailee Steinfeld encourage women to give breasts the attention they actually deserve.

To capitalize off of our Super Bowl appearance and the hype surrounding the #1 streaming reality show on Netflix—“America’s Sweethearts”, we partnered with the Dallas Cowboys Cheerleaders to bring even more attention to the cause. Alongside the Dallas Cowboys Cheerleaders, we created an original routine to our ‘Your Attention Please’ song that showed up before, during, and after games at AT&T Stadium, the home of the Dallas Cowboys.